Selfies are are ways of self expression on social media such as Facebook, Instagram and Twitter. Of all the countries in the world, Time magazine have chosen Philippines to be awarded as the selfie capital of the world. This is probably the ultimate testament to how Filipinos love sharing their selfies.
In line with this, Proactiv recognizes the importance of confidence to people as they share their photos. A lot of people have resorted to using various filters and photo editing apps for their “ selfies” as they want to hide their acne from their friends and the public. A little photoshop here and there, and viola they can already post their perfect selfies.
However, Proactiv wants to encourage netizens to address acne for real, and be proactive – thus the Unselfie campaign is born. Instead of posting an edited image, they are encouraged to post an unedited photo of themselves with an unselfie pledge placard:
Everyone should start a journey of self improvement so they would be able to have clear skin and be confident in posting that selfie without any filters.
There will be three winners of Proactiv 30 Day Kit per week.
How to Join:
1. Like “ Proactiv Solution Philippines” Facebook Page or follow Proactiv Philippines Instagram Account “ @ProactivPH”
2. Write a pledge in a piece of paper “I needto be Proactiv” , “ #Unselfie” and “ #BeProactiv” .
3. Take a “selfie” with the pledge placard and post it at:
a) Proactiv Solution Philippines Facebook Account
b) Their personal Instagram Account and must tag @ProactivPH