MANILA, Philippines (February 1, 2013)– adidas Philippines today announced the launch of the D Rose 3.5 signature basketball shoe. Designed and developed with Chicago Bulls superstar point guard Derrick Rose, the shoe has improved performance, bolder style and more personal details than its predecessor.
“My main thing is always sharpening up my game and improving my body and with the D Rose 3.5 adidas took that same approach,” said Rose. “This shoe takes the best things from my last shoe and made them even better. I’m more comfortable and supported on the court and bringing some real serious style too.”
The D Rose 3.5 shoe is inspired by Derrick’s dedication and hard work to his game and features adidas’ most innovative performance technology, premium and rich style elements and personal details.
To exceed the performance needs for Derrick’s unique style of play which includes extreme changes in direction, acceleration and explosiveness, adidas designers made the D Rose 3.5 more supportive, comfortable and responsive than its predecessor. The shoe fits even closer to the foot for faster cuts and features a SPRINTWEB upper engineered specifically for his style of play, which reduces weight with maximum support and breathability.
Additional performance features include an ergonomic ankle collar pocket to ensure maximum support during hard cuts and a breathable mesh tongue to improve comfort. SPRINTFRAME technology features an external heel counter to reduce weight and allow for energy return and motion control, giving Derrick his best performing signature shoe to date to improve his performance on court.
The bold spiral overlay pattern is inspired by Derrick’s goal to tighten his game and functionally it increases flexibility and provides optimum toe protection. The synthetic leather upper features the spiral protruding from the D Rose logo on the ankle to represent how his on and off-court success continues to grow from the support of his family, who inspired the logo. Chicago call-outs on the inside of the tongue showcase the essence of Rose, including a “Rooted in Chicago” graphic with lettering, colors and shapes inspired by Derrick’s tattoos and the Chicago flag. Each colorway of the D Rose 3.5 will feature special graphics, materials and colors that give details about Derrick’s life and style of play.
The three stripes are again featured on the back of the shoe to represent Rose’s speed, and now wrap around the outsole so opponents will see them not only when he drives past them, but also goes over them.
The D Rose 3 launches in the Philippines today for PHP 7995 in away (black/white/red) and home (gray/black/red) colorways. The shoe will launch in six additional editions.
Adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past legends to today’s superstars, such as Derrick Rose, Dwight Howard and Candace Parker. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.
For more information, visit news.adidas.com or www.facebook.com/adidasPhilippines.